Media Releases

Archives

2019

18 Mar
Simmons introduces Canadian Series in both Beautyrest and BackCare® Advanced with many cooling properties to deliver a cool, uninterrupted sleep everyday.

1 Mar
Enjoy Great Savings of up to 70% Off at the long-anticipated Simmons SALE at Capitol Piazza!

2018

29 May
Simmons brings First-Class Sleep closer to home with its All-New Reef Water Suite.

24 Apr
Simmons launches new hotel products and a first VR experience at FHA2018, Booth 3L2-01, to enhance your First Class sleep experience.

10 Mar
Simmons launches an all-new TV commercial and tagline at the Body SOS Health Carnival 2018, together with a sleep talk to educate the public on the importance of having a good performance mattress leading to a more energised you.

24 Feb
Simmons launches Sleep Performance TVC to launch its new Beautyrest® Silver Series with DualCool Technology Fiber that has silver in it. Restore yourself with energizing sleep with Simmons.

2017

09 Sep
Simmons Introduces Simmons Studio In Northern Singapore to Reach Out To Younger Audience & As Part Of Forward Planning In Line With The Thomson-East Coast MRT Line

08 Jun
Simmons Celebrates Latest Hotel Project Win With Its All-New Beautyrest Marina Bay Series. It is Now Possible To Bring The Marina Bay Sleep Experience Home!

07 Mar
Simmons introduces new TVC delivering the message of Youthfulness in A Rest Above The Rest.

22 Feb
Indulge in the ultimate combination of comfort and support, Simmons introduces the Beautyrest® Ultimate Series with Coil-on-Coil and e-ION Crystal™ Technology.

 

2016

9 Dec
Christmas Shopping at Simmons Gallery Capitol Piazza gives you an array of delightful gift ideas this festive season, with discounts of 25% or more.

17 Nov
Simmons receives the EXSA Award for the 6th time and is the only mattress brand in the industry to be awarded for 6 years.

30 Sep
Get more from your sleep as Simmons re-launchesBeautyrest® Recharge Series with AirCool Technology & SurfaceCool Fibre

14 Jan
Drawing on the inspiration of a luxurious showroom concept, Simmons Gallery goes back to its roots from the first flagship store at the old Stamford House. Today, Simmons introduces the new flagship store at Capitol Piazza.

2015

29 Oct
You’ve heard of vintage cars. Now presenting to you the Simmons vintage mattress, a rare find which can be exclusively viewed at Metro Centrepoint.

18 Oct
Placing the literal meaning of beauty into beautyrest, Simmons introduces the first-of-its-kind, The Ladies’ Mattress with Silk Protein and MoistureSkin for the truly deserving lady.

6 May
Simmons introduces the first-of-its-kind Micro Diamond™ Infused mattress to luxe line, Beautyrest Black®, allowing you to Dream in Black™.

1 April
Simmons celebrates SG50 with “WIN a 3D2N National Day Staycation with Fireworks view at Marina Mandarin”

2014

31 May
Advance your work performance with All-New revamped Simmons BackCare Advanced Recharge 5-Zoned construction for uninterrupted sleep and full back support.

08 Apr
Simmons brings a Flow of Fresh Air and a Silver Touch of Comfort this Food & Hotel Asia 2014 at Booth 5E1-12.

08 Apr
Check-in to First Class Sleep & Take On The Bowling Ball Challenge at Simmons’ Resort-themed Booth 5E1-12 At Food & Hotel Asia 2014.

2013

12 Oct
Charge up your nights with first-class sleep with Simmons’ Breathable Mattress, Beautyrest® Recharge Series. Sleep just gets better as you Live Life Fully Charged.

28 May
Simmons implements flexible working hours in support of Work-life balance & LTA’s Travel Smart Programme.

15 May
A first in the industry, Simmons partners Audi fashion festival as the official Beautyrest partner to create a bed lounge, exclusively by Simmons.

20 Apr
From Indulgence to Ultimate – Simmons® recharges the Beautyrest Black® Series with two brand new models.

15 Mar
In celebration of World Sleep Day, Simmons announces its new Recharge™ Sleep System, – New Beautyrest® TruEnergy™ and ComforPedic® from Beautyrest®

15 Mar
Celebrate World Sleep Day by pledging with Simmons to make sleep a priority

7 Mar
For the first time, first-in-the-industry, Simmons partners Audi Fashion Festival, bringing luxury sleep and ‘Beautyrest’ to high fashion

2012

14 May
Enjoy the best of both worlds. Simmons launches Simmons® Beautyrest® NextGen Pillow, the first hybrid pillow to have both memory foam and pocketed coil in the bedding industry.

17 Apr
Simmons launches newly scented mattress that ensures hotel guests a unique and refreshing sleep experience.

28 Mar
“An Evening at the Gallery with Simmons” Unveils the World’s Premier Bedding Products

2011

02 Dec
Accessorise Your Bedroom This Festive Season!
Give Simmons Beautyrest NeckCare Pillows As Presents With Our 1-for-1 Deal.

15 Oct
Simmons perfects that art and science of sleep with launch of redefined BeautyRest® Black Series and a whole new tv commercial and print campaign.

11 Aug
Enjoy Great Savings of Up to 75% at the Long-Awaited Simmons Warehouse Sale.

08 Jun
Simmons Archives Technological Breakthrough
Simmons, First-in-the-Industry to Launch QR (QUICK RESPONSE) Tag Technology On its Latest, e-ION Crystal™ Series Mattress That Debuts Today Islandwide & Rollout Touchscreen Interactive at Robinsons Department Stores.