Media Releases

29 May
Simmons brings First-Class Sleep closer to home with its All-New Reef Water Suite.

24 Apr
Simmons launches new hotel products and a first VR experience at FHA2018, Booth 3L2-01, to enhance your First Class sleep experience.

10 Mar
Simmons launches an all-new TV commercial and tagline at the Body SOS Health Carnival 2018, together with a sleep talk to educate the public on the importance of having a good performance mattress leading to a more energised you.

24 Feb
Simmons launches Sleep Performance TVC to launch its new Beautyrest® Silver Series with DualCool Technology Fiber that has silver in it. Restore yourself with energizing sleep with Simmons.
 

09 Sep
Simmons Introduces Simmons Studio In Northern Singapore to Reach Out To Younger Audience & As Part Of Forward Planning In Line With The Thomson-East Coast MRT Line

08 Jun
Simmons Celebrates Latest Hotel Project Win With Its All-New Beautyrest Marina Bay Series. It is Now Possible To Bring The Marina Bay Sleep Experience Home!

07 Mar
Simmons introduces new TVC delivering the message of Youthfulness in A Rest Above The Rest.

22 Feb
Indulge in the ultimate combination of comfort and support, Simmons introduces the Beautyrest® Ultimate Series with Coil-on-Coil and e-ION Crystal™ Technology.

 

9 Dec
Christmas Shopping at Simmons Gallery Capitol Piazza gives you an array of delightful gift ideas this festive season, with discounts of 25% or more.

17 Nov
Simmons receives the EXSA Award for the 6th time and is the only mattress brand in the industry to be awarded for 6 years.

30 Sep
Get more from your sleep as Simmons re-launchesBeautyrest® Recharge Series with AirCool Technology & SurfaceCool Fibre

14 Jan
Drawing on the inspiration of a luxurious showroom concept, Simmons Gallery goes back to its roots from the first flagship store at the old Stamford House. Today, Simmons introduces the new flagship store at Capitol Piazza.

Archives

2015

29 Oct
You’ve heard of vintage cars. Now presenting to you the Simmons vintage mattress, a rare find which can be exclusively viewed at Metro Centrepoint.

18 Oct
Placing the literal meaning of beauty into beautyrest, Simmons introduces the first-of-its-kind, The Ladies’ Mattress with Silk Protein and MoistureSkin for the truly deserving lady.

6 May
Simmons introduces the first-of-its-kind Micro Diamond™ Infused mattress to luxe line, Beautyrest Black®, allowing you to Dream in Black™.

1 April
Simmons celebrates SG50 with “WIN a 3D2N National Day Staycation with Fireworks view at Marina Mandarin”

2014

31 May
Advance your work performance with All-New revamped Simmons BackCare Advanced Recharge 5-Zoned construction for uninterrupted sleep and full back support.

08 Apr
Simmons brings a Flow of Fresh Air and a Silver Touch of Comfort this Food & Hotel Asia 2014 at Booth 5E1-12.

08 Apr
Check-in to First Class Sleep & Take On The Bowling Ball Challenge at Simmons’ Resort-themed Booth 5E1-12 At Food & Hotel Asia 2014.

2013

12 Oct
Charge up your nights with first-class sleep with Simmons’ Breathable Mattress, Beautyrest® Recharge Series. Sleep just gets better as you Live Life Fully Charged.

28 May
Simmons implements flexible working hours in support of Work-life balance & LTA’s Travel Smart Programme.

15 May
A first in the industry, Simmons partners Audi fashion festival as the official Beautyrest partner to create a bed lounge, exclusively by Simmons.

20 Apr
From Indulgence to Ultimate – Simmons® recharges the Beautyrest Black® Series with two brand new models.

15 Mar
In celebration of World Sleep Day, Simmons announces its new Recharge™ Sleep System, – New Beautyrest® TruEnergy™ and ComforPedic® from Beautyrest®

15 Mar
Celebrate World Sleep Day by pledging with Simmons to make sleep a priority

7 Mar
For the first time, first-in-the-industry, Simmons partners Audi Fashion Festival, bringing luxury sleep and ‘Beautyrest’ to high fashion

2012

14 May
Enjoy the best of both worlds. Simmons launches Simmons® Beautyrest® NextGen Pillow, the first hybrid pillow to have both memory foam and pocketed coil in the bedding industry.

17 Apr
Simmons launches newly scented mattress that ensures hotel guests a unique and refreshing sleep experience.

28 Mar
“An Evening at the Gallery with Simmons” Unveils the World’s Premier Bedding Products

2011

02 Dec
Accessorise Your Bedroom This Festive Season!
Give Simmons Beautyrest NeckCare Pillows As Presents With Our 1-for-1 Deal.

15 Oct
Simmons perfects that art and science of sleep with launch of redefined BeautyRest® Black Series and a whole new tv commercial and print campaign.

11 Aug
Enjoy Great Savings of Up to 75% at the Long-Awaited Simmons Warehouse Sale.

08 Jun
Simmons Archives Technological Breakthrough
Simmons, First-in-the-Industry to Launch QR (QUICK RESPONSE) Tag Technology On its Latest, e-ION Crystal™ Series Mattress That Debuts Today Islandwide & Rollout Touchscreen Interactive at Robinsons Department Stores.

2010

30 Oct
Simmons Celebrates 85 Years of Flagship Brand, BeautyRest® with its All-New Redesigned BeautyRest®, Set to Wow Consumers

15 Oct
Simmons Launches the All-New Online Store for Simmons Bedding accessories

23 Apr
Simmons Presents The All-New Simmons® BeautyRest® Celestine Mattress and the Celestine Bedlinen Collection that make the bed feels so heavenly

20 Apr
Simmons Launches Industry’s First Healthsmart™ Mattress, the First Zip-Off Mattress Top that can be Laundered.

03 Feb
Simmons’ First Youth-Initiated “Good In Bed” Health Campaign Wakens Youth to the Reality of Junk Sleep

2009

21 Nov
Simmons Launches the All-New next Generation Mattress – Simmons® BeautyRest® NxG™
Incorporating a combination of technologies for next generation comfort and design, Beautyrest® NxG™ Series delivers an ultimate hybrid sleep experience with unsurpassed motion separation and enhanced conformability.

21 Oct
Simmons (SEA) Pte Ltd Clarification: The Financial Issue of US-Based Simmons Company Has No Influence on the Simmons Business in the Asian Region

30 Sep
Notice Concerning The Announcement of Simmons Company in the U.S., Licensor of Simmons Co. Limited, Japan, Holding Company of Simmons (SEA) Pte Ltd

14 Aug
Enjoy Breakfast in Bed and Great Savings of Up To 75% With Us at the Long Awaited Simmons Bed & Breakfast Sale.

03 Jun
Built to Restore Your Body, Simmons Patented 5-Zoned System Provides Advanced Care For Your Back.

09 May
Simmons Gallery Expands to Tampines 1- – Reaching Out to the Young, Sophisticated & Upcoming

20 Feb
Simmons Appoints Sirius Art As New Advertising & Media Agency.

15 Jan
Ms Chua Tess, Winner of Simmons’ Inaugural $10000 Cash Draw Is Definitely Smiling Her Way To The Bank For A Fabulous Start Of The Year!

2008

07 Nov
Simmons’ First Ever BUY & WIN $10,000 CASH Year-end Promotion.
The best deal just got even sweeter with $10,000 dollars to give away!

29 Sep
Simmons’ Pillow Talk – Pamper Yourself With The Revolutionary Simmons® Beautyrest® NeckCare Pillow, the one and only pocketed coil pillow in the bedding industry, now dawn a new look.

22 Apr
Simmons Sets Trend with All-New Removable Pillow-Top

07 Apr
Set Your Marriage On A Firm Start With The All-New Simmons® Beautyrest ® Eternity Mattress, A Mattress Just For The Newly-Weds.

05 Mar
Get World Class Sleep at Simmons

2007

02 Nov
Get In Touch with Leopard Prints or go Leather at Simmmons Gallery, Park Mall
Simmons opens its new gallery and kick-starts its islandwide BackCare Original Series promotion.

06 Sep
A Tale of Two Beauties – In Beauty World, All You Need Is Beautyrest. Simmons launches its inaugural arts sponsorship, a first in the bedding industry, to support local talents and musicals to make it a city of possibilities and as part of its corporate citizenship.

10 May
Simmons Launches Beautyrest Black™ Luxury Collection and Appoints Jacelyn Tay and Thomas Ong as Celebrity-Ambassadors

2006

14 Apr
THE BALL IS BACK!….
It’s Gotten A New Look and It’s Back to Stay as Simmmons Icon & Win the Hearts of Many!
Simmons Launches New Bowling Ball Advertising Campaign. Advertisements will reintroduce Simmons’ iconic bowling ball demonstration to illustrate the benefits of motion separation

2005

17 Oct
Sleep Your Way to Peak Performance with Simmons
Simmons Launches New Simmons Gallery at Marina Square to Bring Power Sleep to PMEBs

18 Mar
Get Cable-Powered Sleep At New Simmons Gallery, Paragon Simmons Launches Industry’s First Pocketed Cable Coil® Mattress That Cuts Motion Transfer Between Sleeping Partners, Stays Ahead of Competition

2003

8 Dec
Simmons Launches Industry’s First Kid’s Mattress That Reduces Asthma Symptoms And Manages Bedwetting

14 May
Simmons Supports Step-out! Singapore Campaign With “Build Your Immunity With Better Sleep” Campaign And Assuring Consumers With Proactive Measures Against SARS

2002

09 Jul
Simmons First To Harness Ion-technology To Deliver Health Benefits Of Negative Ions for Better Sleep & Well Being

2001

19 Dec
Buy Sleep At The New Simmons Bettersleep™ Store

16 Sep
Sleep To Better Health & Peak Performance. A Community Project By Simmons To Educate Singaporeans On The Importance Of Sleep And Good Sleep Habits

13 Aug
Simmons Launches New Comprehensive Website To Provide Quality Sleep Information

24 Apr
New Simmons® Beautyrest® 2001 Brings A Better Night’s Sleep To Sleep-deprived Singaporeans

18 Apr
88% of PMEBs Found To Be Sleep-deprived

2000

20 Sep
Revolutionary Simmons® BackCare® Ultimate™ Series Boosts Sleep By Reducing Back Pain By Up To 33%