1929 - 1947 Simmons used some of the most sensational testimonial advertising,
including 1920s gratis testimonials from such giants as Henry Ford,
H.G. Wells, Thomas Edison, Guglielmo Marconi and George Bernard Shaw,
and 1940s glamour advertising with movie stars like Dorothy Lamour
and Maureen O’Hara. Simmons became the first mattress company to introduce the King and
Queen size mattresses. The “Bowling Ball Mattress” advertisement was introduced. Simmons was the Official Bedding Supplier of the 1996 Centennial
Summer Olympics, Atlanta, home of Simmons. 1958 1995 1996

2000 Simmons launched the industry’s first non-flip mattress. Simmons introduced the Negative Ion mattresses, designed to help
you rest better for a fully recharged sleep. Simmons launched yet another industry-first, Beautyrest Black®,
a luxury series of mattresses with full advanced pocketed coils. e-Simmons, the official e-shop for Simmons (S.E.A), was launched
to provide convenience and a unique shopping experience. 2002 2005 - 2007 2010

2011 Simmons re-launched the e-ION Crystal™
Series with a new look. Simmons launched the all-new Beautyrest®
Recharge Series, combining AirCool® Memory Foam,
Smart Response® Pocketed Coil technology
and the proprietary AirCool® Design. Now,
everyone can be Living Life Fully Charged™. Simmons celebrated Beautyrest® 90th
Anniversary, a testament that the renowned
Simmons® Original Pocketed Coil® are made
to withstand the test of time. Simmons (SEA) Pte Ltd opened the Simmons
Flagship Gallery at Capitol Piazza. Drawing on the
inspiration of a luxurious lifestyle showroom concept,
it is the epitome of luxe and exquisite excellence. 2013 2015 2016