Simmons, World’s Leading Premium Mattress Brand Comes to Hyderabad, India
(Simmons SEA appoints Seating World as sole distributor for Simmons mattresses and bedding accessories for the India market)
Singapore, 28 February 2010
SINGAPORE, 28 February 2010 – Simmons, the world’s leading renowned Atlanta-based premium bedding manufacturer entered India by opening its first exclusive concept store, Simmons Gallery at Hyderabad, India.
The setting up of Simmons Gallery is made possible with the appointment of exclusive sole distributorship of Seating World by Simmons (SEA) Pte Ltd. Simmons Gallery is, located at Road No. 12, Banjara Hill, an upmarket shopping area in Hyderabad. The 4,000 sq. ft. Simmons Gallery showcases Simmons mattresses, pillows, mattress protectors and bedlinens. Seating World also market and distribute Fjords recliners, an exclusive agency line for Simmons Gallery. Recliners are complementary products to bedroom settings, hence, the synergy for the tie-up.
The opening of Simmons Gallery will be graced by key Simmons management from Simmons USA, Simmons Japan and Simmons SEA and also Seating World owner and Managing Director, Mr. Rajesh K Manghnani. The inauguration ceremony is attended by celebrities, key officials and privileged customers.
Mr. Rajesh K Manghnani said, “We lead a busy lifestyle, especially with the proliferation of the internet, which often rob away our precious sleep hours necessary for our next day’s peak performance. With the introduction of Simmons in Hyderabad, we are here to provide sleep solutions, share new bedding innovations and bring a whole new sleep experience to meet Indian consumers’ sleep needs. We aim to increase bedding standards among our Indian consumers to ensure a superior bedding experience.”
Reiterating on new sleep experience, Simmons representative, Mr. Casey Teh, Director of Simmons (SEA) Pte Ltd affirmed, “Simmons Gallery is here to stay in India. Simmons together with Seating World will be expanding aggressively to key major cities in India such as New Delhi, Mumbai and Banglore in the next twelve months. The well-heeled, sophisticated Indian consumer can certainly look forward to a new bedding shopping experience where they can take their time to try the several mattresses in the Simmons Gallery with much privacy.
Mr. Manghnani further added, “We are pleased to be given the exclusive distributorship by Simmons as both companies share the same vision and commitment of bringing quality sleep to consumers through innovative sleep solutions to global markets like India. There is indeed a change in lifestyles, shifting consumers’ trend and a demand for premium mattresses here. Consumers are searching for products with sleeping solutions that could increase their comfort during their rest and we are confident we are here to deliver better sleep to them.”.
For more information on Simmons (SEA), please visit www.simmons.com.sg
ABOUT SIMMONS
Maker of Beautyrest®, BackCare® and Connoisseur™, the Atlanta-based Simmons Company entered the Singapore market in 1977. In Asia, the license to manufacture, distribute and market Simmons is owned by Simmons Japan Co., a full subsidiary of Nifco Group, a public listed plastic fastening company headquartered in Japan with a diverse business portfolio, which includes the Japan Times. Simmons (Southeast Asia) Pte Ltd, which was set up in 1993, reports to Simmons Japan and is the headquarters to 23 countries in Asia. Simmons (SEA) aims to be the leading bedding company with regional dominance. Simmons (SEA) has stores over eight countries in Asean regions and South-Asia region. Driven by the passion for better sleep, Simmons (SEA) strives to consistently deliver innovative products of premium quality, to provide a unique customer experience and overall total satisfaction to our consumers and continues to be committed to the relentless pursuit of developing superior quality mattresses to ultimately deliver better sleep.
ABOUT SEATING WORLD
Seating World was incorporated in the year 1998 at Hyderabad by dynamic professionals totally committed to mission, stated business policy and belief. Seating World commenced its business operations with a modest 1000 sq.ft. retail space, representing quality home and office furniture brands from Indian manufacturers at Hyderabad. Today, the company manages 3 retail centers spread over 18,000 sq.ft. of space at prime locations in the city of Hyderabad backed with 25,000 sq.ft. of workshop which supports the customers with efficient pre and after sales service. The company is represented by channel partners in other major cities of India at Delhi, Mumbai, Chennai and Bangalore. Major up-market designer brands from across the globe are represented by Seating World in the retail/ distribution sector to cater to the growing needs of elite customers both on the domestic and corporate front.
For media enquiries, please contact:
Rajesh K Manghnani
Managing Director
Seating World @ 98490 40388 |
Mr. Satya Pamula
Integral PR
Seating World @ 98480 18923 |
