Zalmon G. Simmons built his first factory in Kenosha, Wisconsin. He mass produced woven-wire mattresses, dropping the price from $12 to 95 cents.
James Marshall of Simmons patented manually-made wrapped coil springs which could only be found on luxury liners such as the Titanic.
John Franklin Gail, Simmons’ top engineer, designed a machine that would coil wire and insert it into fabric sleeves quickly and independently. Gail’s Pocketed Coil® Spring Machine generated the unique independent Pocketed Coil® that formed the basis of Simmons® Beautyrest® mattress.
1929 - 1947
Simmons used some of the most sensational testimonial advertising, including 1920s gratis testimonials from such giants as Henry Ford, H.G. Wells, Thomas Edison, Guglielmo Marconi and George Bernard Shaw, and 1940s glamour advertising with movie stars like Dorothy Lamour and Maureen O’Hara.
Simmons became the first mattress company to introduce the King and Queen size mattresses.
The “Bowling Ball Mattress” advertisement was introduced.
Simmons was the Official Bedding Supplier of the 1996 Centennial Summer Olympics, Atlanta, home of Simmons.
Simmons launched the industry’s first non-flip mattress.
Simmons introduced the Negative Ion mattresses, designed to help you rest better for a fully recharged sleep.
Simmons launched yet another industry-first, Beautyrest Black®, a luxury series of mattresses with full advanced pocketed coils.
e-Simmons, the official e-shop for Simmons (S.E.A), was launched to provide convenience and a unique shopping experience.
2005 - 2007
Simmons re-launched the e-ION Crystal™ Series with a new look.
Simmons launched the all-new Beautyrest® Recharge Series, combining AirCool® Memory Foam, Smart Response® Pocketed Coil technology and the proprietary AirCool® Design. Now, everyone can be Living Life Fully Charged™.
Simmons celebrated Beautyrest® 90th Anniversary, a testament that the renowned Simmons® Original Pocketed Coil® are made to withstand the test of time.
Simmons (SEA) Pte Ltd opened the Simmons Flagship Gallery at Capitol Piazza. Drawing on the inspiration of a luxurious lifestyle showroom concept, it is the epitome of luxe and exquisite excellence.